You didn’t start your consultancy to work weekends, second-guess your value, or wonder if this whole thing is even worth it. 

But every time you say yes to shaving fees just to win a job… 

You say no to profit. 

No to breathing room. 

No to building a business that serves you. 

In this episode, I share: 

- Why fee-cutting is almost always a self-worth issue in disguise 

- The silent resentment that builds when you work at break-even 

- The pressure it puts on your team, your family, and your future 

You might think…. “It’s just 5% off this one project…” 

But that 5%? That’s the margin that funds your next hire.  

That’s the dividend you were meant to pay yourself. 

That’s the space you needed to finally think strategically. 

This episode is a call to stop running your business on guilt, fear, and the need to please. 

Because cheaper fees won’t build you the business…or the life…you really want. 

PS: If you’re interested, here are 4 ways I can help you right now: 

1.  Grab a copy of my new book Profitable Engineering Consultant | 9 strategies to grow with confidence, get your time back & consistently hit 30% plus net profit margins – Click Here 

1. Subscribe to our podcast | Learn how to run a more profitable consultancy and grow successfully – no fluff, just actionable and practical advice from someone who grew a consultancy to $30M and exited successfully – Watch Here or Listen Here + make sure you subscribe! 

1. Download our free Business Plan template | Map out your Business Plan & grow your consultancy with confidence – Click Here  to download now 

1. Book a 20-minute Business Audit Call | We’ll do a full review & audit of your business, uncover the #1 bottleneck that's holding you back right now & develop a 3-step action plan together for how you can get results faster. You'll leave this call with a clear and actionable plan for what to do next in your business – Book Here